TechChase Team · January 15, 2026
Generative Engine Optimization (GEO) revolutionizes content marketing: Optimize your content not just for Google, but directly for AI like ChatGPT, Perplexity, and Gemini – so YOU get cited in their answers!
✅ Instead of Links: Direct mentions in AI summaries
✅ The Key: Structured, authoritative content with key takeaways
✅ Difference from SEO: Focus on AI answers, not rankings
Example: A TV manufacturer lands in ChatGPT recommendations instead of being overshadowed by Google.
A joint study by Forrester and The Drum from October 2025 shows that 94% of B2B buyers already use AI search engines like ChatGPT in their purchasing process.
This is further supported by another Forrester analysis which found that 89% of B2B buyers use GenAI tools in every phase of their customer journey.
The driving force behind this is a new generation of decision-makers: Millennials and Gen Z already make up to 71% of B2B buyers.
The result: AI becomes the first and often decisive touchpoint.
What do you think – GEO or stick with traditional SEO? 💬 Let us know!
