GEO – The New SEO for the AI Era?

Generative Engine Optimization (GEO) revolutionizes content marketing: Optimize your content not just for Google, but directly for AI like ChatGPT, Perplexity, and Gemini – so YOU get cited in their answers!

Why Start with GEO Now?

✅ Instead of Links: Direct mentions in AI summaries

✅ The Key: Structured, authoritative content with key takeaways

✅ Difference from SEO: Focus on AI answers, not rankings

Example: A TV manufacturer lands in ChatGPT recommendations instead of being overshadowed by Google.

The Research: B2B Buyer Behavior

A joint study by Forrester and The Drum from October 2025 shows that 94% of B2B buyers already use AI search engines like ChatGPT in their purchasing process.

This is further supported by another Forrester analysis which found that 89% of B2B buyers use GenAI tools in every phase of their customer journey.

The driving force behind this is a new generation of decision-makers: Millennials and Gen Z already make up to 71% of B2B buyers.

The result: AI becomes the first and often decisive touchpoint.

Conclusion

What do you think – GEO or stick with traditional SEO? 💬 Let us know!